Rebecca Skurnik
Rebecca Skurnik
Screen Shot 2018-06-14 at 5.27.36 PM.png

AR Pride

AR Pride

 

project overview

 

During my summer internship at Havas in 2018, I designed and coded a Facebook filter using Facebook’s AR Studio— at the time, it was released in Beta.

 
 
 

idea

The idea was to create a fun Facebook filter for the Havas Pride Week 2018 event. This year’s theme was icons. The icon I based my filter on was Harvey Milk, California’s first openly gay elected official. Because of his last name, I was able to create a playful filter that would automatically get people to remember him.

As shown in the video, when I open my mouth, a milk mustache appears on my face and a quote from Harvey Milk, “Hope will never be silent” is shown at the bottom of the screen. Then, if I raise my eyebrows, a whole lot of milk pours down on me.

milk.png

process

After creating the filter, Facebook provides a link to the filter that can be shared with others. I made a QR code for that link that was then placed on posters around the room at the Havas Pride party so that everyone could try the Facebook filter on their phones.

 

Havas, Summer 2018

Havas Pride Week 2018